MAG: KANYE WEST LOST IN THE WORLD VIDEO

Only a year and a half on from the release of his fifth studio album "My Beautiful Dark Twisted Fantasy", which actually turned into one of my favourites by the hip hop superstar, the music video for "Lost In The World" has been released. Made by Ruth Hogben of SHOWstudio, the black and white visuals provide a strong, impactful aesthetic to the tune, which opens with the soft and beautiful auto-tuned acapella by Bon Iver's Justin Vernon. Once again, this one's for full screen and HD viewing. It very much strengthens an already brilliant track.