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| From: Creative Review |
Proclaiming the pleasures of bookshops in this new ad campaign by Leagas Delaney, UK retailer Waterstones has a lovely series of posters in time for the festive period. Fighting the rise in digital e-books, online shopping and all that, they throw punches with some very good lines, totally on point with our human nature, highlighting the intrinsic joy of discovery found only in a bookshop. It rolls out this week and I like it a lot. Personally I haven't given e-books a look yet, and I have my reasons for taking preference for hard copy publications whether it be books or magazines, so this campaign will no doubt catch my eye on my commute and I shall enjoy it.
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