BLOG: ART OF SOCKS BY ETIQUETTE CLOTHIERS

This is fucking cool. A visual documentary of what's actually quite a mundane process that is sock making, I love the light and comical approach, which makes this so fascinating to watch. Etiquette Clothiers hit the nail on the head with their strap line of "most proper basics". Each sock is meticulously designed and carefully crafted by excellent technology and experienced hands, to execute what is a quality, detailed and premium 'basic'. It is indeed a piece of art, and one that is portrayed wonderfully in this short film.