BLOG: DUMB WAYS TO DIE BY METRO

Now I first thought this was just a fun bit of animation with cutely done graphics and an amusing sense of humour. It most certainly is those things but it's actually a global Metro campaign to encourage smart thinking around trains, ie. don't be silly and die.

"Dumb Ways To Die" is the ultimate modern-day campaign, providing this wonderful viral video with enjoyable GIFs available on Tumblr, backed by an on point track downloadable through iTunes or Soundcloud, all supported by an impressively detailed and attractively simple homepage too. I think it's a wicked idea, and with such top quality execution, it's set to guarantee a rise in awareness and common sense. Love it.