The Weeknd has been taking to the mainstream industry in recent weeks, seeing "Trilogy" hit the charts both in America and the UK. Over here, with Zane Lowe backing him majorly at Radio 1, he's had great airplay to great reception, he held a mystery gig in London on Sunday, just did a live radio session at the coveted Maida Vale studios, his poster campaign has been prominent across the tube network, and even made an appearance on Later... with Jools Holland (embedded below). Good for him. I'm eager to see in what direction his career will now head to, but it's a new and exciting time for The Weeknd, for sure.
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