18 Jul 2012

BLOG: CHANNEL 4 PARALYMPICS TRAILER


From: Creative Review

Channel 4 premiered the trailer for their Paralympics coverage, and simply put it is excellent.

Its message is so on point, both in terms of the Games itself and as a piece of advertisement in enticing viewers to hold interest. Cut to the music by Public Enemy (which has repercussions of not permitting YouTube embedding) the 90 second video is inspiring, thought-provoking and powerful. Meet The Superhumans, it's entitled. And you really must watch it.

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