10 Oct 2012


Filmed and edited by Kristoffer Dagslott of KD Film, this is a neat short video presenting the philosophy and story behind the work of small-scale Norwegian denim makers, Livid Jeans. I appreciate, admire and share the sentiment that the tight team clearly have in hand-making small batches of premium jeans, using quality selvage denim sourced from America or Japan, together with their expertise in craftsmanship and care for the product. Made one at a time by one person, it's a brand of true dedication, value and passion for goodness.

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